Who we are

Tova has never been more passionate about her work and clients. With over 20 years of experience as a hairstylist in top salons across San Francisco, New York City, and Seattle, she has honed her craft with expertise and dedication. A certified Organic Color Systems colorist, Tova also has advanced training in cutting techniques from Aveda and Vidal Sassoon.

From 1980 to 1990, Tova worked at one of New York City's premier salons, Pierre Michel. She contributed to editorials for Cosmopolitan magazine and participated in runway shows for various designers. After relocating to Seattle in 1990, she joined one of the city’s first Aveda salons, where she embraced natural haircare as a leading force in the beauty industry.

In March 2010, driven by her passion for holistic living and organic products, Tova founded EVOLVE. As a gracious host, she collaborates with her team to offer the highest quality organic products, along with local and fair trade retail and art. Tova is deeply committed to creating personalized experiences for her clients. Her clients have affectionately dubbed her a "Hairapist," "Hair Shaiman," or "Hair Whisperer" due to the thoughtful care and expertise she brings to every appointment.

Tova is also a painter, musician and lover of nature.

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Jeska is a Seattle based hairstylist specializing in organic haircolor and hair extensions. She graduated from the Gary Manuel Aveda Institute in 2009 and worked as a fashion photo stylist her first year out of school. She  joined EVOLVE in June of 2010 after realizing she was ready to work regularly in a great salon with clients to offer her talents.

She became a certified master colorist and trainer with Organic Color Systems in 2014 and she was nominated for Newcomer of the Year from the Northwest Hairstyling Awards. Her work has also appeared in the Seattle DList magazine. Her studies have taken her to London, Las Vegas, California and all over the Northwest.

Her bright and friendly attitude are a great compliment to her talents and skills.  Jeska says, “I believe in natural beauty. When I see hair I ask, Is this realistic? Who would wear that? And, is it reasonable with their lifestyle?” She encourages her clients to challenge themselves and try new things. She loves creative color and giving people haircuts that work for their face, hair and lifestyle. In her free time she enjoys paddle boarding, traveling and music.

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Katelynn graduated from the Gary Manuel Aveda Institute in Spring of 2016 and joined our team in January 2017.

Prior to taking the leap to the beauty industry, she worked at the Olympia Food Co-op for almost a decade and is passionate about combining health and beauty. A nurturing soul, Katelynn really enjoys providing a moment of relaxation at the shampoo bowl, and also loves getting to know her clients.

Inspired by everything from nature to classic Hollywood glamour, to 80s pop culture and beyond. Her favorite thing about doing hair is getting to help people express their truest selves.

In her free time Katelynn can be found hiking or exploring the city with friends.

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